Throughout their existence, the zelfs released 6 main series of toys, some extra ones, 6 series of the bigger zelf size, and only 2 zelfs in the "special size" (the biggest one). This is a non-exhaustive list of all of them (with itty bits of commentary), which includes everything except the bigger size of zelfs available as medium, aaaand I also decided not to catalogue the small mystery bag zelfs as they're much harder to find good images of and there's also just Far Too Many of them. I hope you will still enjoy these nonetheless.

To make up for that stuff, there is a little green arrow below every medium zelf that is available in the bigger size. I also decided to add a star under every one of them that is one of my favorites !

And that's all for the main line. The masquerade line was the first non-standard one to come out iirc, and it's canon in the cartoon.

And then the "zelicious" line. Where every zelf is a different scent. Can you tell I like Chocolaa?

They also came out with a multipack one time. It was pretty clear that there were supposed to be more with different themes, and this one was themed after butterflies... Sad we didn't get any other ones!

And a few playsets, too! Only 3 though. Tressa and her hair saloon were featured in the cartoon.

And that's all for the medium size. While the big size was seperated into series too, I decided against it and just grouped up all the zelfs only available in the big size into one category to simplify it a little.

And lastly, the ~special size~, bigger than all of them. Only 2 were made as previously mentioned, both with their own little gimmick. The first one is an unnamed zelf that came with markers and stickers for you to decorate it yourself, and the second one lights up when you click the heart shaped button on her chest.

Lest I forget... Plastic toys aren't the only official zelf merch, no no no, there were a few plushies made. Although with interesting decisions for which characters to do. This is practically the only good image I can find of the plushies, but I know that these characters were made: vampula, mermalade, pega sue, buttershy, mermalade (zelicious), flitter (zelicious, but not normal flitter?), buttershy (zelicious), and elfa (zelicious).

And that, everyzelf, is all of them!